New Honda Insight ad debuts in Belgium

Mar 30, 2009 Auto Tech, Green Technologies

The new Honda Insight is the cheapest hybrid on sale and now, the car has an innovative ad as well. Enjoy the “Let it shine” video here:

The commercial, called ‘Let it Shine’, was created by the Wieden+Kennedy Amsterdam and uses a bank of Insights parked in a grid near the mountains as pixels in a giant LED-like display. When the sun goes down, the headlights begin flickering on and off to create a cutesy animation to the tune of “This Little Light of Mine”.

The advertisement opens on what appears to be the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good’. The animations show hugs and kisses, frowns turned into smiles, and general goodwill – all aiming to convey people’s inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight cars. The spectacle is set to a bespoke recorded version of ‘This Little Light of Mine’ created by Berend Dubbe.

Nice creative effort!

Share This Post

Tags: , ,

  •   
  •  
E-mail Comment Del.icio.us Digg Reddit Technorati Furl
Related Posts:
  • Honda Insight goes on sale in Japan as cheapest hybrid
  • Detroit Motor Show’s green highlights
  • Honda announces Insight’s US prices while Mitsubishi shows Drive@Earth
  • Coulomb Tech’s charging stations now in San Francisco
  • Michelin and Valeo are the new French electrifying power couple

    • Leave a Reply

    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    This entry was posted on Monday, March 30th, 2009 at 1:13 am and is filed under Auto Tech, Green Technologies. You can follow any responses to this entry through this RSS 2.0 feed. You can leave a response, or trackback from your own site.